If Content is King then stick us in a white jumpsuit and call us Elvis.
Let’s cut to the chase. You’re the ultimate expert on your own products and services, and guess what, us too. We excel in writing content that gets found, engages those lurking potential customers and makes them jump on board enthusiastically.
Now I know copywriters have popped up everywhere of late, but quality over quantity is what matters. Are they content writing experts that ensure your message connects with your reader and delivers the all important, know, like and trust factors that convert into business?
Our guess is, unless you’ve been really lucky, probably not. You’re reading this after all.
Writing content for the sake of content is futile and time consuming and nobody’s got time for that. It’s important to know your objective, devise a relevant plan, then track the success of your efforts.
Stand out as innovative, interesting & totally engaging. Maximum impact and minimum cringe.
A good landing page takes a potential client on a journey. It lures them in by understanding their needs, provides an answer and explains the benefits. It provides reassurance, overcomes doubts, makes the process easy and ultimately asks for and wins the sale
A successful product listing is so much more than “Item A”, Size B”, “Price C”. It educates, informs, creates desire or aspiration. It shows the potential client the benefits which the product will bring to their life, whilst being concise and engaging.
Good web pages work, people read them and allow you to direct them to take the actions you want them to take. We’re guessing if you have a website you’re wanting it to work for you, not drag along for a free ride.
Whitepapers are a great way of getting your brand and products out to new potential customers primarily in the B2B persuasive and authoritative manner. It should educate, problem solve or promote an aspect of your business. Written well it will be absorbed and trigger a desired response, but badly and it’s a snooze fest.
Slide directly into your client’s inboxes and make sure they want to hear from you again and again.
Everyone’s inboxes are bursting at the seams these days so it’s vital to make sure you’re sending ones people want to receive, let’s be frank, you’ll have received some grim ones. We create beautifully designed HTML email templates that you can use time and time again. You name the platform and we’ll help, be it Mailchimp, Active Campaign, Send In Blue or any of the main email providers. Emails are definitely the way forward.
You’ve got a database full of lovely leads that simply aren’t ready to buy just yet. Keep them warm and cosy with friendly informative nurture emails that make them love you and lodge you firmly in their minds as the must have supplier. Don’t lapse into the out of sight out of mind place.
We know you aren’t free every minute of the day to entice and convert new clients but you can automate this process to a degree by enticing clients to sign up for a juicy titbit (we can help you create it too) which leads them in to a sequence of emails to do the important (but frankly repetitive) bit of wooing them and weeding out the non starters.
Business As Usual Comms Strategy
Not all emails are the nurturing or sales type. The less obvious ones leave a lasting impression of slick efficiency. Think shopping basket reminder, thank you for subscribing, write a review, all those little finishing touches but vastly important emails that ensure a seamless professional interaction with customers from start to finish. Easy to forget, crucial to get right.
Get seen, be instantly recognisable, shareable and create devoted super fans
Social Media Templates
Great content needs enough “Kapow” to stop the scroll and get you seen. Carefully crafted layouts to deliver your message whilst remaining totally on brand and appealing. This is perfect if you have the time and messages you want to share, but would like a set of handcrafted bespoke templates to make sure all your content is on brand and looking FRESH!
The Social Content Strategy (The Plan)
Don’t waste valuable time and imagination with a spray and pray approach to your feeds. Work with us to devise a cunning plan that is uniquely constructed to proactively work towards delivering your goals. Unless you have time to just post for fun.
No matter your social channel of choice we have a dedicated team that can help get your message out there! If you are looking to gain B2B leads then we have your back on LinkedIn and Twitter. Want to target direct to consumers then our talented team are on hand for your Facebook and Insta campaigns.
The Full Monty – Paid Social – The Plan, The Templates & The Delivery
Invest in the immersive experience and let us take the strain. We’ve got the templates and the strategy as you know but we’ve also got a winning way with words, not just the cherry on the cake but the hundreds and thousands too.
In a world of Tik Tok, YouTube and Social Media Lives, words and pictures alone no longer suffice. People expect more. Don’t try and keep up with the Joneses, beat them to it.
A nice pic of your HQ and head shots of your team are all very nice but to be honest they’re also pretty dull, even if Mario Testino had shot them. In a minute or two you can convey so much. Not just essential information but also you can play with aspirations and perceptions and become irresistible to potential clients.
Cut through a boring feed of static images with eye catching video that instantly pique the curiosity. If done correctly it will make an impact to stop the scroll. Whether you want to demonstrate, educate, and explain. People love being nosy and video provides the perfect medium, if a picture paints a thousand words well a video paints a gazillion.
There are just some things in life that make the most boring read ever, even when the information is critically important, fact. Simple animations can convey your message clearly, concisely and without room for misunderstanding that would otherwise occur when the reader’s too bored to scan the small print. Other uses exist too, we just like to help make life more interesting.
Straight from the horse’s mouth (no offence intended), what better way to communicate the positive impact of your product or service. Maximise trust building. Let another customer’s experience win further sales for you. It’s a no brainer.
We know you understand the winning benefits of great content and we’re here to tell you that great blogs are going to score you so many “Brownie” points. Your customers will love you for imparting knowledge, they’ll trust you for your wisdom and authority and Google will love you for your SEO and content. Win win, but only if you get them right. It’s an art but we’re grand masters.
Pretty much as it says on the tin. Give us a brief and we’ll do the rest, hey presto. We’ll research the topic and create the blog post, carry out a quality review and give you revisions when needed. These blog posts will be between 400 – 500 words long.
Sounds technical but don’t worry, it’s everything above with a bit fat cherry on top. We’ll do keyword research and ensure the post is SEO friendly. We’ll even throw in a royalty free image too. These longer posts are between 800 to 1,000 words long.
All the above with sprinkles too! We’ll create a strategy and suggest topics for you, save you the brain strain. You’ll get 2 blog posts and SEO Article a month. As if that isn’t enough, we also include Google Rank Tracking & Monthly Reporting so you can see the success of our endeavours.