Fresh Thinking, Written Down.
Guides, ideas and straight-talking digital marketing advice from Clair and the team. No jargon for jargon’s sake. No fluff. Just the stuff that grows businesses.
Is ChatGPT Talking About You? AI Visibility Reports, Explained
Your buyers are asking ChatGPT and Perplexity before they buy, and most brands have no idea whether they appear in the answers. Here’s how to build and read an AI visibility report without the numbers leading you astray.
ChatGPT Is Recommending Businesses. Make Sure It’s Yours.
ChatGPT is already recommending businesses to your customers. Here’s what decides who gets named, and how to get your brand on the shortlist.
Prompt Volume Is a Guess. Here’s What Actually Wins AI Search.
Prompt volume looks like keyword data for AI search. It is actually an estimate, and a shaky one. Here is what to build your GEO strategy on instead.
How Google Really Reads Your App Listing (and How to Fix What It Sees)
Google Play now ranks apps on meaning, not keyword counts. Here’s how to use Google’s free Natural Language tool to see your listing the way Google does, and tune it for more installs.
Timing Beats Budget: How Seasonal Campaigns Grow Your App
App downloads arrive in seasonal waves, and the smart money rides them. Here is how to plan seasonal user acquisition campaigns that win installs at the peak and keep those users long after the offers end.
Drowning in App Data? Build a KPI Framework That Sorts It Out
Tracking everything and learning nothing? Here’s how to build an app KPI framework that connects installs, engagement and retention to real business growth.
The Beginners Guide to Google Ads
In today’s competitive online landscape, Google Ads (formerly Google AdWords) remains a powerful tool for businesses to reach
The Ultimate Guide to Search Engine Optimisation in 2025
A strong online presence is crucial for any business. Search Engine Optimisation (SEO) is the key to unlocking
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