Patons, the taxi insurance specialists – a testimonial
21% Cost per Lead Improvement
35% Improvement in Costs per Sale
Patons Insurance, a well-known brand within the UK Taxi Insurance Market, approached Fresh Digital as they wanted to increase the volume of targeted traffic contacting them through their own website. Historically, their lead generation strategy had focused on ‘buying in leads’ from third-party lead suppliers.
Fresh Digital have worked towards the objectives set out by Patons for 18 months now and have made significant progress on achieving their goals. PatonsInsurance.co.uk now has its own tailored strategy for producing leads at a significantly lower cost per sale than before. This has helped achieve their goal of reducing reliance on purchasing leads from third-party suppliers.
Patons’ trust in Fresh Digital has grown through working closely together and it allows them to put their focus elsewhere and venture in to new channels – further helping their organic growth.
Chris Pracy, Head of Business Development and Marketing says:
“Fresh Digital took the time to understand our business, our aims and our objectives.
Over the time we’ve worked with them the results have consistently improved and they have driven a complete change in the way we bring targeted leads into our business.
Fresh Digital focused on frequent, collaborative communication alongside generating results that have helped us achieve our organic growth success.
They are a pleasure to work with and are definitely not your average agency. A massive thank you to Clair and her team.
We look forward to working with you for many years to come.”
To find out more about how the Team at Fresh can help you acheive your Marketing goals quicker and cost effectively then reach out using the form below. Go on, do it now.