01
Fewer clients.
More Fresh Digital.
We do not chase volume. Our team has the time, headspace and energy to think properly, notice opportunities and care about the result.
MARKETING / PPC
PPC
done for you.
More of the right enquiries. More control over your spend. Less for you to manage.
You do not need another PPC supplier sending you reports about clicks. You need a digital partner who understands what a valuable customer looks like, takes ownership and keeps making your advertising work harder.
fresh://
someone needs what you offer
↗
RIGHT PLACE. RIGHT TIME.
Your business.
Relevant. Credible. Ready to help.
BE
THERE!
COMMERCIAL RETURN > MORE CLICKS
NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦ NO VANITY ✦ JUST OWNERSHIP ✦ PROGRESS ✦ AND MORE OF THE RIGHT ENQUIRIES ✦ NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦
NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦ NO VANITY ✦ JUST OWNERSHIP ✦ PROGRESS ✦ AND MORE OF THE RIGHT ENQUIRIES ✦ NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦
NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦ NO VANITY ✦ JUST OWNERSHIP ✦ PROGRESS ✦ AND MORE OF THE RIGHT ENQUIRIES ✦ NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦
NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦ NO VANITY ✦ JUST OWNERSHIP ✦ PROGRESS ✦ AND MORE OF THE RIGHT ENQUIRIES ✦ NO WASTED SPEND ✦ NO JARGON ✦ NO BLACK BOX ✦
PPC SHOULD MAKE LIFE EASIER
You should not have to manage your PPC agency.
You already have a business to run. You should not have to chase changes, question where the budget went or decipher a report to discover whether the advertising produced anything useful.
We understand the business, focus the spend where it can make the biggest difference and take responsibility for continually improving the result.
You run your business. We own the doing.
Clicks but no enquiries?
Lead quality falling?
Costs creeping upwards?
Paying but unsure why?
THE POINT OF PPC
Someone needs what you offer.
↓
They search.
↓
You need to be there.
Being visible is only useful when you reach the right people. Your PPC strategy is built around commercial opportunity, not buying traffic for the sake of making a graph go upwards.
THE FRESH DIGITAL PROMISE
We say what we do.
We do what we say.
If we tell you something is happening, it happens. If we spot an opportunity, we do not leave it sitting there until the next monthly meeting.
If something needs changing, we will tell you. If we do not think something is worth your money, we will tell you that too.
And when you call, text or email, you reach the right people at the right time. People who know your business and can actually help.
No chasing. No wondering. Just people taking ownership.
THE PROOF
“They have driven a complete change in the way we bring targeted leads into our business.”
Chris Pracy · Patons Insurance
PARTNER, NOT SUPPLIER
Your business becomes our business.
A supplier manages an advertising account. A partner understands what that account needs to deliver for the business.
Fewer clients.
02
Senior direction.
Proper delivery.
Your strategy stays close to people with the experience to make the right calls, backed by a team with the capacity and knowledge to deliver.
03
Always close.
Always on it.
You are not fighting hundreds of accounts for attention. We know what is happening because we stay close enough to be on top of it.
25+ YEARS
STILL FRESH
EXPERIENCE WITHOUT THE EGO
Big agency thinking and experience. Without the big agency cost or bureaucracy.
There is more than 25 years of digital experience behind Fresh Digital, built across strategy, paid media, search, websites, content, technology and growth.
You get that thinking without the layers. No endless account-management chain. No waiting for one department to speak to another. No senior person appearing for the pitch and disappearing once the campaigns go live.
Big agency thinking. Bespoke agency care.
WHAT YOU GET
A lot.
You just don't need to worry about all of it.
01
Commercial strategy
Your advertising is built around the parts of the business you want to grow, the customers you want more of and the results that matter commercially.
02
Better opportunities
Your budget is directed towards searches, audiences, products and services with a genuine opportunity to produce valuable business.
03
More of the right people
Your campaigns are continually refined to attract people with the right need, intent and potential value to your business.
04
A stronger reason to choose you
Your advertising communicates what makes your business relevant, credible and worth choosing, rather than simply occupying another paid position.
05
More enquiries
We look beyond the advert to improve the landing page, message and customer journey, helping more of the right visitors take the next step.
06
A clearer view
You get meaningful tracking, honest reporting and conversations about leads, sales, quality and return. Not impressive-looking numbers without context.
07
Continual improvement
We measure what happens, learn from real performance and keep looking for the next commercially useful improvement.
THE BIGGER PICTURE
We look beyond PPC when the answer is not PPC.
Sometimes the campaigns are bringing the right people in, but the website is not converting them. Sometimes the enquiries are increasing, but they are not the customers your sales team needs. Sometimes paid search exposes a bigger opportunity in SEO, content or the wider customer journey.
Because websites, SEO, content, conversion, technology and AI sit within the wider Fresh Digital team, we never have to pretend every problem can be solved by changing another bid.
We find the useful answer. That is what a partner does.
PPC
+
LANDING PAGES
+
TRACKING
+
CONVERSION
=
BETTER BUSINESS
WHAT GOOD PPC SHOULD GIVE YOU
Not more clicks.
More business.
More of the right people finding you at the right time.
More qualified enquiries.
Greater control over where your budget goes.
A clearer understanding of what produces results.
More opportunities for your sales team.
Advertising that changes as your business changes.
A REFRESHINGLY HONEST BIT
We will not promise that every click will become a customer.
Because it will not. We will not pretend the cheapest click is always the best click, that Google's recommendations are always right or that a rising number on a report automatically means success.
What we can promise is commercially focused strategy, senior involvement, proper execution and continual attention to the things that make your advertising more valuable.
We will understand the goal. We will tell you what we are doing. We will do what we said. And we will keep moving you forward.
PPC done for you. Properly.
CONNECTED CAPABILITY
Paid search works harder when the wider journey supports it.
PPC FAQs
Straight answers.
No Google Ads degree required.
It means Fresh Digital takes responsibility for the strategy, management and continued improvement of your paid advertising. We understand what the business needs, build the campaigns around that objective, measure what happens and keep looking for ways to improve the commercial result. You remain close to the decisions that matter without having to manage the account yourself.
Google Ads is a major part of what we do, but the right platform depends on your customers, market and commercial objective. We can also manage Microsoft Advertising and other paid media opportunities where they offer a useful route to the people you want to reach. The platform follows the opportunity, not the other way around.
No arbitrary minimum. What matters is whether there is a genuine commercial opportunity and enough investment to generate useful data, compete effectively and produce a worthwhile return. We will give you an honest view of what is realistic before recommending that you spend anything.
Yes. We will assess what is currently happening, identify what should be protected, find where money or opportunity may be being lost and establish the priorities for improvement. Taking over an account does not mean changing everything for the sake of looking busy. It means making the right decisions based on evidence.
PPC can begin bringing people to your website quickly, but commercially useful performance still takes thought, evidence and refinement. The starting account, competition, offer, website and buying journey will all affect how quickly strong results develop. We will tell you what we are seeing, what we are learning and what needs to happen next.
Against the result the business actually needs. That could mean qualified enquiries, sales, revenue, return on advertising spend, cost per acquisition or the quality of opportunities reaching your sales team. Clicks, impressions and visibility help us understand what is happening. They are not the final definition of success.
Yes. The advertisement earns the visit. The landing page has to earn the enquiry or sale. Because PPC, websites, content and conversion sit within the same Fresh Digital team, we can address the wider journey rather than continuing to pay for traffic that the website is failing to convert.
Absolutely. PPC can provide immediate visibility and valuable information about the searches that lead to enquiries or sales. SEO can build longer-term organic visibility and reduce your reliance on paying for every visit. Managed together, each can provide useful evidence and opportunities for the other.
No. Fresh Digital is purposefully bespoke. Your strategy should reflect your market, priorities, customers and commercial position. You get the right thinking and support for the business, not a prebuilt package designed to make agency delivery easier.
Yes. Fresh Digital is UK-based and works with successful businesses across the UK and internationally. Geography does not determine whether we are the right fit. The commercial opportunity and the value we can add do.
READY WHEN YOU ARE
Give us the problem.
We will take ownership. We will tell you what we are going to do. Then we will do it. And we will keep moving you forward.