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Fewer clients.
More Fresh Digital.
We stay close enough to understand what matters, notice useful opportunities and care about the result.
MARKETING / TV & Video Advertising
TV and video advertising.
Made to be remembered.
Use sight, sound and motion to make your business familiar, credible and easier to choose - on the screens your customers actually watch.
Fresh Digital can bring the proposition, script, production, media planning and response journey together across broadcast TV, Sky AdSmart, VOD, YouTube and cinema. One story. One accountable team.
SIGHTSOUNDMOTION
TV & VIDEO ADVERTISING
TV ✦ SKY ADSMART ✦ VOD ✦ YOUTUBE ✦ CINEMA ✦ CREATIVE ✦ PRODUCTION ✦ MEDIA ✦ RESPONSE ✦
TV ✦ SKY ADSMART ✦ VOD ✦ YOUTUBE ✦ CINEMA ✦ CREATIVE ✦ PRODUCTION ✦ MEDIA ✦ RESPONSE ✦
TV ✦ SKY ADSMART ✦ VOD ✦ YOUTUBE ✦ CINEMA ✦ CREATIVE ✦ PRODUCTION ✦ MEDIA ✦ RESPONSE ✦
TV ✦ SKY ADSMART ✦ VOD ✦ YOUTUBE ✦ CINEMA ✦ CREATIVE ✦ PRODUCTION ✦ MEDIA ✦ RESPONSE ✦
THE COMMERCIAL PROBLEM
A bigger screen does not automatically create a bigger result.
TV and video work when the idea is clear, the audience is right and the media gives the message enough opportunity to stick. Splitting production, buying and digital response between suppliers makes that harder than it needs to be.
You get one joined-up campaign, from the first commercial thought to the moment a viewer searches, visits or responds.
You keep the commercial view. We take ownership of the doing.
Production and media disconnected?
A film with nowhere useful to go?
Unsure which screen fits?
Response difficult to explain?
THE POINT OF TV & VIDEO
People see the story.
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The business becomes familiar.
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The next choice feels easier.
Video can explain, demonstrate and create feeling quickly. Repeated in the right places, it builds the mental availability that helps a brand come to mind when a customer is ready.
PARTNER, NOT ANOTHER SUPPLIER
Your business becomes our business.
You gain experienced people who understand the wider commercial picture, not a channel team waiting for its next brief.
Fewer clients.
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Senior direction.
Proper delivery.
Experienced thinking remains involved while the specialists required to make it happen work as one team.
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One objective.
No channel politics.
The recommendation follows the business need, even when the answer sits beyond this particular service.
WHAT YOU GAIN
The capability you need.
Expressed as business value.
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A stronger story
Your value is translated into a simple idea people can understand and remember, rather than a list of everything the business does.
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The right screen
Your media follows the audience and geography, using broadcast, addressable, on-demand, online or cinema where each has a useful role.
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Production with a purpose
Every creative decision supports what the audience should notice, feel, remember or do next.
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More value from the footage
The campaign is designed with cut-downs and formats that can work across TV, video, social and the website.
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A connected response journey
Search, landing pages and follow-up are ready for the demand and curiosity the advertising creates.
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A clearer account of impact
You see the best available evidence across reach, response, search behaviour, traffic, enquiries and sales.
CAPABILITY, WITH A REASON BEHIND IT
From the television in the room to the screen in someone’s hand.
Different video channels offer different combinations of reach, targeting, attention and context. We build the mix around the audience, not the latest format.
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Broadcast TV and Sky AdSmart
Build broad fame or use addressable television to focus by household, geography and audience characteristics.
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VOD and YouTube
Reach viewers across on-demand and online video with flexible formats, audience options and connected digital journeys.
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Cinema
Use a high-attention, large-screen environment to create local or national impact with sound, scale and very little distraction.
THE BIGGER PICTURE
The film is one part of the campaign.
People may search the brand, visit directly, see a social cut-down or encounter a paid search advert after watching. That behaviour should be anticipated, not discovered after the campaign starts.
Our media, search, creative, web and conversion capability gives the response somewhere useful to go.
We find the useful answer. That is what a partner does.
IDEA
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PRODUCTION
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MEDIA
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SEARCH
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RESPONSE
WHAT GOOD TV & VIDEO SHOULD GIVE YOU
Not just a good film.
A stronger business signal.
A proposition people can understand and remember.
Greater familiarity among the right audience.
One idea adapted across useful screens.
Production and media decisions made together.
A customer journey ready for the response.
Clear evidence without pretending TV is a last-click channel.
A REFRESHINGLY HONEST BIT
We will not make an expensive film before the media plan makes sense.
Production quality matters, but reach and repetition matter too. A beautiful advert seen by too few of the right people is not a successful campaign.
We will help you balance the idea, production and media so the whole investment has a credible chance to work.
A memorable advert with a commercial job to do.
NEED MORE THAN ONE CHANNEL?
Make it part of one full-service marketing partnership.
Your customers experience one business, not a collection of agency departments. Our outsourced marketing partnerships connect the right specialist capabilities around the priorities you are trying to move.
Explore marketing packages ↗CONNECTED CAPABILITY
Useful tv & video rarely works in isolation.
TV & VIDEO FAQs
Straight answers.
No channel theatre.
Fresh Digital can plan campaigns across broadcast television, Sky AdSmart, video on demand, YouTube, connected TV and cinema. The mix depends on the audience, geography, objective and investment.
Yes. Our creative and production capability can take the campaign from proposition and script through filming, editing, sound and channel-specific versions, keeping the idea connected to the media plan.
It can be. Addressable TV, regional airtime, VOD, YouTube and cinema can all provide more focused geographic options than a national broadcast campaign. We will recommend the route that gives the available budget the most useful role.
The evidence can include reach, frequency, branded search, direct traffic, response by time or region, enquiries, sales and brand research. We use a realistic combination rather than claiming every effect can be attributed to one click.
Yes, when it is planned that way. We can create a core idea with versions for different lengths, ratios and viewing contexts, so the work stays recognisable without simply cropping the same film everywhere.
READY WHEN YOU ARE
Give us the problem.
We will understand the commercial priority, recommend the useful route and take responsibility for moving it forward.
Let's talk TV & Video ↗